Bob Coppenhavers ExecuFolio

Strategic Vision, Product Innovation & Thought Leadership

Commercial Marketing & Thought Leadership

Bob merged traditional marketing methodology (advertising, direct mail, PR, and tradeshows) with Inbound methods (Social Media, white papers, case studies, web, SEO, etc) yielding an integrated marketing platform maximizing message and reach in a way that is interesting, engaging, and informative for customers. Bob’s notable accomplishments include expert webinars which were repurposed to eBooks, mobile technology apps, online calculators, and a virtual reality world used for customer engagement and training. To see details of Commercial Marketing & Thought Leadership see here and here for examples of Inbound Marketing.  Read More →

Product Management & Innovation

Bob deploys a product lifecycle methodology within organizations creating sound business cases, product plans, forecasts, financial calculations and marketing plans of multiple products driving new product development while managing all product stages. Through analysis of market conditions, segmentation and Voice of the Customer, Bob defined features and functions for next generation products creating disruptive technologies. Results delivered 15+ product launches and delivered over $1Billion in incremental revenue. To see details of Product Management & Innovation see here.  Read More →

Marketing Strategy & Vision

Bob creates multi-year strategic plans allowing focused deployment of resources on the greatest opportunities to increase sales, brand awareness, and sustainable competitive advantage. Bob develops strategies by scanning and analysis of the internal and external environments. Internal factors include the marketing mix, internal capabilities, and strategic constraints. External factors include customer analysis and segmentation, competitor analysis, target market analysis, and SWOT analysis. Bob’s strategic analysis resulted in methodologies for identification of business alternatives, prioritization of investments, establishment of goals, formulation of the optimal marketing mix to attain these goals, and detailed implementation and... (more...)


Welcome to the ExecuFolio of Bob Coppenhaver. This site represents highlights of my career in Strategic Marketing, Product Management, Innovation, Commercial Marketing/Thought Leadership as well as presentations in Social Media and Marketing. Of special interest to Marketeers is a Marketing Crash course providing an overview of the Marketing function, a presentation on how to leverage the Innovation process using Voice of the Customer, and some tips on how to maximize LinkedIn and other social networks to increase visibility and sales. Through this site you can also view a copy of my resume,... (more...)

Download My Resume & Online Bio

My resume and online bio offer a number of samples of my expertise in Strategic Marketing, Product Management & Innovation, Inbound & Outbound Marketing, and Leadership. Some of my specialties include: Strategic Marketing ♦ Product Management ♦ Business Development ♦ Leadership ♦ Strategy Development ♦ Market Segmentation ♦ Buying Behavior Analysis ♦ VOC ♦ Marketing Communication ♦ Advertising ♦ Public Relations ♦ Pricing Strategy ♦ On-Line Marketing ♦ Negotiations ♦ Crisis Management ♦ Employee Development ♦ Brand Development ♦ Brand Management ♦... (more...)

First Draeger Safety iPhone app.

Conceived, architected, and project managed first Draeger Safety iPhone app. App available at no charge to aid in customer acceptance of Draeger products and eliminated need for printing and shipping of two thick reference manuals. Customers are now able to look up information on hundreds of gas tubes and gas instruments as well as search by chemical to determine right products. While the app eliminated the need for customers to carry two volumes of gas data, it also includes gas guide reference material with an introduction to gas measurement and monitoring as well as providing a free text... (more...)