Strategic Vision, Product Innovation & Thought Leadership

Our focus

Marketing Strategy & Vision

Bob creates multi-year strategic plans allowing focused deployment of resources on the greatest opportunities to increase sales, brand awareness, and sustainable competitive advantage. Bob develops strategies by scanning and analysis of the internal and external environments…

Product Management & Innovation

Bob deploys a product lifecycle methodology within organizations creating sound business cases, product plans, forecasts, financial calculations and marketing plans of multiple products driving new product development while managing all product stages. Through analysis of market conditions, segmentation and Voice of the Customer…

Commercial Marketing & Thought Leadership

Bob merged traditional marketing methodology (advertising, direct mail, PR, and tradeshows) with Inbound methods (Social Media, white papers, case studies, web, SEO, etc) yielding an integrated marketing platform maximizing message and reach in a way that is interesting, engaging, and informative for customers…

Leadership & Management

Bob has led team in Marketing, Product Management & Engineering having Product P&L responsibility of $80M. Believing that the people are a company’s greatest asset, Bob has coached and developed high-performing teams throughout his career.

About Us

Focused on Delivering Value to the Companies Served

“Bob is a very passionate and highly engaged Marketing expert. His strong customer focus in combination with his outstanding critical thinking capabilities makes him a great asset in brainstorming and strategy sessions. Bob is not shy to think differently – very refreshing and needed in every company which truly wants to progress.”
- Ralf Drews, CEO, Draeger

“Bob is a very talented Product Management guy. He very quickly came to understand a complicated product line and a cluttered strategy and was instrumental in helping us develop a rational global product development and deployment strategy. His plans are clear and concise, written for an audience that may not be an expert in the domain, and free of fluff and “shiny things”. He’s a funny and friendly guy who fits well in a cross-functional organization and always works to bring consensus and get things done.”
- Jeff Haagenstad, CTO, Novar/Honeywell

  • Leadership
  • Vision
  • Customer Focused
  • Product Excellence