Commercial Marketing & Thought Leadership

Bob merged traditional marketing methodology (advertising, direct mail, PR, and tradeshows) with Inbound methods (Social Media, white papers, case studies, web, SEO, etc) yielding an integrated marketing platform maximizing message and reach in a way that is interesting, engaging, and informative for customers. Bob’s notable accomplishments include expert webinars which were repurposed to eBooks, mobile technology apps, online calculators, and a virtual reality world used for customer engagement and training. To see details of Commercial Marketing & Thought Leadership see here and here for examples of Inbound Marketing.

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