Bob creates multi-year strategic plans allowing focused deployment of resources on the greatest opportunities to increase sales, brand awareness, and sustainable competitive advantage. Bob develops strategies by scanning and analysis of the internal and external environments. Internal factors include the marketing mix, internal capabilities, and strategic constraints. External factors include customer analysis and segmentation, competitor analysis, target market analysis, and SWOT analysis. Bob’s strategic analysis resulted in methodologies for identification of business alternatives, prioritization of investments, establishment of goals, formulation of the optimal marketing mix to attain these goals, and detailed implementation and tactical plans resulting in new product and service offerings. To see details of Marketing Strategy & Vision see here.