First Draeger Safety iPhone app.

Conceived, architected, and project managed first Draeger Safety iPhone app. App available at no charge to aid in customer acceptance of Draeger products and eliminated need for printing and shipping of two thick reference manuals. Customers are now able to look up information on hundreds of gas tubes and gas instruments as well as search[…]

Commercial Marketing & Thought Leadership

Bob merged traditional marketing methodology (advertising, direct mail, PR, and tradeshows) with Inbound methods (Social Media, white papers, case studies, web, SEO, etc) yielding an integrated marketing platform maximizing message and reach in a way that is interesting, engaging, and informative for customers. Bob’s notable accomplishments include expert webinars which were repurposed to eBooks, mobile[…]

Product Management & Innovation

Bob deploys a product lifecycle methodology within organizations creating sound business cases, product plans, forecasts, financial calculations and marketing plans of multiple products driving new product development while managing all product stages. Through analysis of market conditions, segmentation and Voice of the Customer, Bob defined features and functions for next generation products creating disruptive technologies.[…]

Marketing Strategy & Vision

Bob creates multi-year strategic plans allowing focused deployment of resources on the greatest opportunities to increase sales, brand awareness, and sustainable competitive advantage. Bob develops strategies by scanning and analysis of the internal and external environments. Internal factors include the marketing mix, internal capabilities, and strategic constraints. External factors include customer analysis and segmentation, competitor[…]

An Epic Battle

There are many potential epic battles going on in today‚Äôs world.  – RIM vs Apple vs Samsung vs Motorola on tablets (HP webOS now gone)……but this battle appears to be over for now with 95% of the population preferring the iPad according to a report published by Robert W. Baird.  – Android vs Apple on[…]

Marketing Crash Course

During the Fall of 2009 I had the pleasure of teaching a 3 week Marketing Crash course via Corporate College. The curriculum I developed featured sections on marketing definition, conducting market research, analyzing markets, market selection, market positioning, designing products & services, pricing, distribution channels, promotion, sales, creating a marketing plan, and a special section[…]