Commercial Marketing & Thought Leadership

Bob merged traditional marketing methodology (advertising, direct mail, PR, and tradeshows) with Inbound methods (Social Media, white papers, case studies, web, SEO, etc) yielding an integrated marketing platform maximizing message and reach in a way that is interesting, engaging, and informative for customers. Bob’s notable accomplishments include expert webinars which were repurposed to eBooks, mobile[…]

Product Management & Innovation

Bob deploys a product lifecycle methodology within organizations creating sound business cases, product plans, forecasts, financial calculations and marketing plans of multiple products driving new product development while managing all product stages. Through analysis of market conditions, segmentation and Voice of the Customer, Bob defined features and functions for next generation products creating disruptive technologies.[…]

Marketing Strategy & Vision

Bob creates multi-year strategic plans allowing focused deployment of resources on the greatest opportunities to increase sales, brand awareness, and sustainable competitive advantage. Bob develops strategies by scanning and analysis of the internal and external environments. Internal factors include the marketing mix, internal capabilities, and strategic constraints. External factors include customer analysis and segmentation, competitor[…]

An Epic Battle

There are many potential epic battles going on in today’s world.  – RIM vs Apple vs Samsung vs Motorola on tablets (HP webOS now gone)……but this battle appears to be over for now with 95% of the population preferring the iPad according to a report published by Robert W. Baird.  – Android vs Apple on[…]


Welcome to the ExecuFolio of Bob Coppenhaver. This site represents highlights of my career in Strategic Marketing, Product Management, Innovation, Commercial Marketing/Thought Leadership as well as presentations in Social Media and Marketing. Of special interest to Marketeers is a Marketing Crash course providing an overview of the Marketing function, a presentation on how to leverage[…]

Download My Resume & Online Bio

My resume and online bio offer a number of samples of my expertise in Strategic Marketing, Product Management & Innovation, Inbound & Outbound Marketing, and Leadership. Some of my specialties include: Strategic Marketing ♦ Product Management ♦ Business Development ♦ Leadership ♦ Strategy Development ♦ Market Segmentation ♦ Buying Behavior Analysis ♦ VOC ♦ Marketing[…]

Social Media

Helping people deliver the most value for their job search and businesses by leveraging Social media technology. Presentations given to Job Search audiences including Execunet, Dise, FENG, BWJS, etc. and Business organizations including Greater Cleveland Executives Association and eMarketing Techniques Conference. Available for presentations to groups, association, and conferences as well as tailored content to[…]