Inbound

 

    Lead Generation Increased 500% by Refocusing Marketing Strategy. 

  • Integrated old and new media to maximize exposure with no additional expenditure.
  • Media Consumption Survey to maximize spend ROI.
  • Responsibilities included value proposition, trade shows, collateral, website, newsletters,webinars, launch packs, advertisements, case studies and sales tools.
  • Management and launch of stand-alone brand initiative.

Integrated Marketing
Integrated Marketing Strategy provides a vehicle to touch customers through various methods and technologies. This strategy yields:
1) Brand consistency
2) Repurposing of existing material
3) Customer preferred experience as defined by the Customer
 

website and calculator

    Website & Online Calculators
  • Created product, campaign, and promotion content.
  • Leveraged website as a tool to create brand awareness
  • Online calculators deployed to minimize the procured cost and focus on the Total Cost of Ownership (TCO) of our products versus the competition.


    Webinars & eBooks
  • Educational webinars on Energy Management & Firefighter Safety. Used industry experts to deliver company message with very little self-promotion.
  • Registered thousands of attendees from 61 different countries.
  • Leveraged webinar content into eBook with integrated video. eBook adds to the total touchpoints for customers while repurposing content at a low cost.
Webinars

Social Media

    Social Media
  • Deployed Facebook page as a way to engage customers about events and promotions outside the corporate banner
  • Engaged in LinkedIn Group discussions to help promote educational webinars and eBooks.
  • Taught Social Media and LinkedIn in Corporate College and presented to a number of professional organizations in the Cleveland market


    Video
  • YouTube channel created and product videos posted. Posted training videos on proper usage and care of equipment.
  • Posted “action” videos of live fire flashover simulations.
video

tradeshows

    Mobile Apps
  • Conceived and developed first Draeger Safety iPhone App
  • App available for free to aid in customer acceptance of Draeger products and eliminated need for printing and shipping of two thick reference manuals
  • App eliminated the need for customer to carry two volumes of gas data while providing quick lookup and free text search


    SEO & SEM
  • Keyword analysis to determine SEM targets.
  • SEO analysis and website grading of Draeger versus competitors
  • Google Analytics to identify traffic volume & sources and campaign success and measurement.
video

tradeshows

    Avatars / Virtual Environments
  • Virtual burning building allows unique experience for firefighters to deploy individual avatars to work to put out an active fire.
  • Tool developed to stimulate traffic in tradeshow. Reviewing further applicability as a training and online virtual game

    For a PDF copy of my complete portfolio, you can download it here.
     
    My current resume can be downloaded here.

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