Inbound

 

Lead Generation Increased 500% by Refocusing Marketing Strategy. 
• Integrated old and new media to maximize exposure with no additional expenditure.
• Media Consumption Survey to maximize spend ROI.
• Responsibilities included value proposition, trade shows, collateral, website, newsletters,webinars, launch packs, advertisements, case studies and sales tools.
• Management and launch of stand-alone brand initiative.

Integrated Marketing Strategy provides a vehicle to touch customers through various methods and technologies. This strategy yields:
1) Brand consistency
2) Repurposing of existing material
3) Customer preferred experience as defined by the Customer
 

Website & Online Calculators Created product, campaign, and promotion content. Leveraged website as a tool to create brand awareness Online calculators deployed to minimize the procured cost and focus on the Total Cost of Ownership (TCO) of our products versus the competition.

Webinars & eBooks Educational webinars on Energy Management & Firefighter Safety. Used industry experts to deliver company message with very little self-promotion. Registered thousands of attendees from 61 different countries. Leveraged webinar content into eBook with integrated video. eBook adds to the total touchpoints for customers while repurposing content at a low cost.

Social Media Deployed Facebook page as a way to engage customers about events and promotions outside the corporate banner Engaged in LinkedIn Group discussions to help promote educational webinars and eBooks. Taught Social Media and LinkedIn in Corporate College and presented to a number of professional organizations in the Cleveland market

Video YouTube channel created and product videos posted. Posted training videos on proper usage and care of equipment. Posted “action” videos of live fire flashover simulations. Draeger Swede Survival Fire Training

Mobile Apps Conceived and developed first Draeger Safety iPhone App App available for free to aid in customer acceptance of Draeger products and eliminated need for printing and shipping of two thick reference manuals App eliminated the need for customer to carry two volumes of gas data while providing quick lookup and free text search

SEO & SEM Keyword analysis to determine SEM targets. SEO analysis and website grading of Draeger versus competitors Google Analytics to identify traffic volume & sources and campaign success and measurement.

Avatars / Virtual Environments Virtual burning building allows unique experience for firefighters to deploy individual avatars to work to put out an active fire. Tool developed to stimulate traffic in tradeshow. Reviewing further applicability as a training and online virtual game

For a PDF copy of my complete portfolio, you can download it here.
 
My current resume can be downloaded here.