Outbound

Lead Generation Increased 500% by Refocusing Marketing Strategy.

Integrated old and new media to maximize exposure with no additional expenditure.
Media Consumption Survey to maximize spend ROI.
Responsibilities included value proposition, trade shows, collateral, website, newsletters,webinars, launch packs, advertisements, case studies and sales tools.
Management and launch of stand-alone brand initiative.

Branding

Supported transition from a Hardware manufacturer to a Software & Services Solution Supplier

Created Branding manual – Included standards for Logo’s, Collateral, Images, and Focus

Sales Tools

Standardized Product Launch packages and Dropbox integration.

‘How to Sell’ Documents

Internal Newsletters.

Energy Analysis tools allowed what-if analysis of setpoints, overrides, and maintenance calls

Sales Tools

Print and Collateral

Print Collateral – Brochures, Product Data, Launch Packs, Overviews

Standardized Product Launch Processes and Packages.

Re-brand and release of datasheets for 25+ products.

Brochures, Overview Kits, Case Studies

Direct Mail & Advertisements

Use as one tool to build brand awareness, drive traffic to website, and increase lead generation.

Tradeshow and campaign notification & support

media direct mail print ads

tradeshows

Tradeshows & Conferences

Presentations to conferences including ISA and eMarketing Summit.

Budget responsibility for local tradeshows to $300K National shows

Innovative booth concepts including wear-able booths, Virtual Worlds, and iPhone Simulation.

Inclusion of iPads for customer research and Brand support.

For a PDF copy of my complete portfolio, you can download it here.

My current resume can be downloaded here.

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