Outbound

 

    Lead Generation Increased 500% by Refocusing Marketing Strategy. 

  • Integrated old and new media to maximize exposure with no additional expenditure.
  • Media Consumption Survey to maximize spend ROI.
  • Responsibilities included value proposition, trade shows, collateral, website, newsletters,webinars, launch packs, advertisements, case studies and sales tools.
  • Management and launch of stand-alone brand initiative.

 

brand programs

    Branding
  • Supported transition from a Hardware manufacturer to a Software & Services Solution Supplier
  • Created Branding manual – Included standards for Logo’s, Collateral, Images, and Focus


    Sales Tools
  • Standardized Product Launch packages and Dropbox integration.
  • ‘How to Sell’ Documents
  • Internal Newsletters.
  • Energy Analysis tools allowed what-if analysis of setpoints, overrides, and maintenance calls
Sales Tools

Print and Collateral

    Print Collateral – Brochures, Product Data, Launch Packs, Overviews
  • Standardized Product Launch Processes and Packages.
  • Re-brand and release of datasheets for 25+ products.
  • Brochures, Overview Kits, Case Studies


    Direct Mail & Advertisements
  • Use as one tool to build brand awareness, drive traffic to website, and increase lead generation.
  • Tradeshow and campaign notification & support
media direct mail print ads

tradeshows

    Tradeshows & Conferences
  • Presentations to conferences including ISA and eMarketing Summit.
  • Budget responsibility for local tradeshows to $300K National shows
  • Innovative booth concepts including wear-able booths, Virtual Worlds, and iPhone Simulation.
  • Inclusion of iPads for customer research and Brand support.

    For a PDF copy of my complete portfolio, you can download it here.
     
    My current resume can be downloaded here.

Leave a Reply

Your email address will not be published.